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Marketing Plan - Purchasing Decisions

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Use the product or service you selected for your marketing plan: (product or service is cable service offer by Amazon.com)

- Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions. Discuss how these factors will affect your marketing strategy.

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The expert examines marketing plan and purchasing decisions. How factors affect marketing strategies are discussed.

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Organizational buyers (O.B.) are buying products and services that add value to their customer's visit. They do not necessarily need the service or product, but it enhances the experience of the customer. In the case of a cable offering, offices for doctors, dentists, and other professionals such as attorneys would be likely customers. Others might include hospitals and other types of institutions. Colleges and universities might want to have cable available as entertainment sources in student lounges, available to students in dorms, and in classrooms. Places that offer news as an ongoing feature, waiting rooms, media companies, advertising agencies, and law enforcement/fire rescue/government agencies would be potential customers. Banks often offer cable ...

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