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Brands and age

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The "Pink" brand of Victoria's Secret claims their target market is college age females with sexy, casual styles. In reality, it is a fact that much of the Pink sales are to "tweens" and even younger females. Many people believe that those styles are inappropriate for youngsters of that age. Is Victoria's Secret taking advantage of those youngsters and targeting them with ads and promotions or is that young age group college student "wanna bees"? Another "Pink" phenomena is the forty-something female buying "Pink" styles. Are they college student "wanna bees"? Discuss the concept that the female college student is a reference group for both "tweens" and the forty-ish woman.

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The solution discusses brands and age.

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Marketing to a target audience is not the only market one hopes to get when creating and implementing a marketing campaign. The Victoria's Secret campaign with PINK has done an outstanding job of creating a line of pretty, sweet, and multi generational clothing. This line includes pajamas, lounging wear, casual wear, and exercise and yoga clothing. ...

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