Explore BrainMass

Explore BrainMass

    Do social schema affect consumers?

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    Do you agree or disagree that social schema such as age or gender causes a consumer to believe that they belong to a certain person type and possess characteristics of that type? Name one and explain.

    © BrainMass Inc. brainmass.com June 4, 2020, 3:07 am ad1c9bdddf
    https://brainmass.com/business/marketing/social-schema-affect-consumers-499291

    Solution Preview

    I do believe that social schema force consumers to believe that they belong to a certain person type. We find this to an extensive degree when consumers of various ages buy clothes and shoes. We can see a distinction between the clothing and shoe styles for ladies at different ages, all the way from ...

    Solution Summary

    This solution explains if social schema cause a consumer to believe that they belong to a certain person type and possess characteristics of that type.

    $2.19

    ADVERTISEMENT