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    Why do services pose unique challenges to marketers?

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    In what way does the sale of services, as opposed to products, pose problems for marketers. What are some of the customer satisfaction problems?

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    In the business world, services hold a unique position. There are a wide range of services that companies can offer, ranging from car insurance, to disaster relief, to IT help. What makes services unique when compared to products is its lack of tangibility. The consumer purchases 'a contract' rather than a product he/she could take home. The contract promises to provide relief within a specific situation or context. Due to this fact, services are ...

    Solution Summary

    This solution outlines the challenges of marketing a service as opposed to a product.