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Considerations for New Products & Unique Marketer Challenges

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1. What should a company consider when attempting to develop a new product? Can you think of some new products that have failed? What do you think were the causes of this failure? How would you have handled the product launch differently?

2. Why do services pose unique challenges to marketers? How important are customer expectations in regard to managing and maintaining service quality? How important a role does employee or staff satisfaction play in the management of service quality?

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Solution Summary

The solution answers the questions by looking at examples of failed products and customer expectations. 460 words.

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1. What should a company consider when attempting to develop a new product? Can you think of some new products that have failed? What do you think were the causes of this failure? How would you have handled the product launch differently?

When attempting to develop a new product, a company must understand the needs, preferences and purchase decision criteria of customers, undeserved needs in the marketplace and existing competitive scenario. A strong focus on these elements will allow the organization to develop a product that effectively meets the needs and preferences of consumers.

One of the examples of failed product is McDonald's Arch Deluxe Burger, a premium burger aimed at adult customers. They tried launching this product as a burger ...

Solution provided by:
Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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