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International Marketing - Pricing

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Can a product be priced differently for different buyers? Why or why not?

What influence do governmental regulations and policies have on a company's international pricing structure?

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The expert determines if a product can be prices differently for different buyers. The influences on governmental regulations and policies have on a company's international pricing structure.

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In normal cases, companies always price the same product differently for different buyers. The concept, known as Selective Pricing, can be offered in a wide variety of different categories. In my opinion, it is actually always encouraged for a company to use selective pricing, as this maximizes an organization's revenue potential. Some markets will accept higher prices than others. The decision to charge more or to charge less by a company will depend on many factors, such as ...

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