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CRM & Marketing

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CRM is referred to as an "enabler of great marketing." In what specific ways does CRM enable great marketing? That is, what can a marketing manager do better because their firm effectively practices CRM?

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Solution Summary

THis solution discusses CRM, the "enabler of great marketing." It describes specific ways CRM enables great marketing and what a marketing manager can do better because their firm effectively practices CRM. A helpful link is included.

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Here you go- please let me know if you have any questions. Good luck!

CRM enables great marketing by its' ability to identify and target top customers, better manage marketing campaigns, and generate quality leads for the sales department. It also has the ability to allow all within the department (and company) to share a ...

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  • Ed.D, Boise State University
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