The two-part case study questions were:
How should social class influences affect the planning of a new restaurant in a large city?
How might the four Ps be adjusted as a result of social class influences?
Social class influences all facets of the four Ps when planning to launch a new restaurant. The first, and most critical to consider, is product. Without a clear understanding of potential customer demands, the restaurant will fail. Social class can influence demands in a multitude of ways. Will the restaurant cater to those wanting a fine dining experience, complete with valet parking? Or will customers be those wanting "grab and go" for lunch at a reasonable price? Knowing the social ...
This solution is over 300 words and includes a reference on the four Ps: product, price, promotion and place. There is an analysis which addresses how each factor is significantly impacted by the social class of the target customer base.
Consumer solving process: Examples of buying experiences
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I need an example to finish this one.
Consumers use one of three problem-solving processes when purchasing goods or services; routinized response behavior, limited problem solving, or extend problem solving. Describe three buying experiences you have had in the last year (one for each type of problem solving), and identify which problem solving type you used. Discuss why that particular process was appropriate.View Full Posting Details