Consumer Satisfaction & Its' Impact on Marketing
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2. What is consumer satisfaction? What impact does consumer satisfaction have on marketing within your company? Why is consumer satisfaction important within your industry? Explain your answer.
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Solution Summary
This solution defines consumer satisfaction and discusses its' impact on marketing. It also discusses why consumer satisfaction is important. It gives examples.
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Consumer satisfaction is ultimately when consumers are happy with your product and service to the point of recommending the product/service to others as well as choosing to purchase the product/service again. The level of customer satisfaction can be measured through questionnaires or surveys, in addition to ...
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- BA, University of Southern California
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- Ed.D, Boise State University
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