Chief Advantage of using each of the following contact methods
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What is the "chief" advantage (best method) of using each of the following contact methods: mail questionnaire, telephone interview, and personal interview?
Please note that (1) all references including in-text citation should be cited accoding to APA guidelines; and (2) one of the reference sources should be the book "Marketing Management (14 edition)" wrote by Philip Kotler and Kevin Lane Keller, published by Pearson Education, US in 2012.
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Solution Summary
The chief advantages of using each of the following contract methods.
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The best method of usage for the contact methods below:
The best method of usage (chief advantage) of the mail questionnaire is that this method is the best that can be used to reach a wider diverse population that may be hard to contact personally for interviews or those who may be influenced, biased or distorted in their responses if they were interviewed. This chief advantage makes it possible to get results that are highly likely to be accurate in their responses as not only would these ...
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