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Marketing in Health Care - Strategic plan

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Question 1: Assess if a multi-specialty hospital or clinic can have a focused competitive advantage? Assume you are the chief strategy officer for a hospital. Evaluate what a complete strategic plan and business plan would look like including the process and essential data analysis.

Question 2: Propose why health care strategic plans often seem overwhelming in scope and expectations? Distinguish what can be done to manage the scope of the plan? Propose what is the possible value of consultant or outside help in terms of forming a strategic plan?

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Solution Summary

A multi-specialty hospital or clinic would have a competitive advantage in many ways. Multi-disciplinary groups or groups practice is an effective strategy for meeting the demands of an increasing complex health care market. The multidisciplinary groups offer many other health related services that may meet the marketplace demand.

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Question 1: Assess if a multi-specialty hospital or clinic can have a focused competitive advantage? Assume you are the chief strategy officer for a hospital. Evaluate what a complete strategic plan and business plan would look like including the process and essential data analysis.
Question 2: Propose why health care strategic plans often seem overwhelming in scope and expectations? Distinguish what can be done to manage the scope of the plan? Propose what is the possible value of consultant or outside help in terms of forming a strategic plan?

Question1
A multi-specialty hospital or clinic would have a competitive advantage in many ways. Multi-disciplinary groups or groups practice is an effective strategy for meeting the demands of an increasing complex health care market. The multidisciplinary groups offer many other health related services that may meet the marketplace demand. A group practice or multidisciplinary strategic team offers many advantages over an individual practice. Among the many competitive advantages are consolidating costs, consolidating of interests and talents, increased negotiating positions, increased market assets, and many more. The chief strategy officer may create a strategic plan that includes all of the following criteria for a competive advantages.

Consolidate costs
Group practices consolidate the administrative and management functions of individual practitioners and lower the administrative costs for each group practice member. The sharing of resources lowers the practice's cost and increases competitiveness. Group practice may combine the capital resources of each ...

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