How does a casino marketing group learn about customer ident
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How does a casino marketing group learn about customer identity and profitability from specific marketing activities if consumers' transactions (slot and table game) in casinos are not recorded?
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How does a casino marketing group learn about customer identity and profitability from specific marketing activities if consumers' transactions (slot and table game) in casinos are not recorded?
Please use references.
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How does a casino marketing group learn about customer identity and profitability from specific marketing activities if consumers' transactions (slot and table game) in casinos are not recorded?
Please use references.
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Casino marketing groups should follow in the footsteps of casino giant Harrah's, and use the same type of strategies as the casino utilized to acquire customer identity and patterns. In 1994, Harrah's began their WINet ...
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