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Geek Squad and Best Buys Marketing Successes

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Geek Squad: A New Business for a New Environment. The Geek Squad provides help for all computing needs and is impacted by the environmental trends so keep the following questions in mind as you discuss this interesting case.

What are the key environmental factors that created an opportunity for Robert Stephens to start the Geek Squad?

What are the key trends Geek Squad is facing today?

Why did Best Buys acquire Geek Squad?

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Solution Summary

The solution describes how its founder, Robert Stephens, started the business. It also shows how the Geek Squad fits in with Best Buys's "ultimate capability of moving products" and "Geek Squad's ultimate capability of moving service".

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The key environmental factors that created an opportunity for Robert Stephens to start the Geek Squad are:

1. His "necessity" and "lack of resources" forced him to be creative and Geek Squad was born (Visimarketingpr, 2008).
2. The educational background of Robert Stephens (he specialized in computer science at the University of Minnesota) greatly influence him to go into computer consulting business (All American Speakers, 2012).
3. The widespread use of computers created a great demand for computer repair services. He ...

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