Best Buy Market Segmentation
Not what you're looking for?
1) Describe Best Buy's approach to market segmentation
2)How would you describe Best Buy's target marketing strategy?
Purchase this Solution
Solution Summary
This solution provides insight into Best Buy's market segmentation including a description of each of the 4 market segments that Best Buy has developed as well as a description of Best Buy's target market strategy. A video resource (link) is provided.
Solution Preview
(1) Best Buy has taken a customer-centric approach to market segmentation, starting first with the customer then working back through the supply chain. This approach is a mix of psychographic and demographic variables.
Best Buy has identified 4 customer segments:
"Barry"- men of high means (high ...
Purchase this Solution
Free BrainMass Quizzes
Transformational Leadership
This quiz covers the topic of transformational leadership. Specifically, this quiz covers the theories proposed by James MacGregor Burns and Bernard Bass. Students familiar with transformational leadership should easily be able to answer the questions detailed below.
Organizational Leadership Quiz
This quiz prepares a person to do well when it comes to studying organizational leadership in their studies.
Learning Lean
This quiz will help you understand the basic concepts of Lean.
Balance Sheet
The Fundamental Classified Balance Sheet. What to know to make it easy.
Accounting: Statement of Cash flows
This quiz tests your knowledge of the components of the statements of cash flows and the methods used to determine cash flows.