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    Market Segmentation of a Particular Product

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    Pick a product category you are familiar with and segment the market for it. What dimensions would work best for segmentation? How would you describe the different segments? What is the economic attractiveness of the different market segments? Are there any benefits for companies to segment the market? Give reasons for your answer. Is it possible for a company to attract the customers of a different market segment into their own market segment and still earn a profit? Why?

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    Market Segmentation
    Pick a product category you are familiar with and segment the market for it. What dimensions would work best for segmentation? How would you describe the different segments? What is the economic attractiveness of the different market segments? Are there any benefits for companies to segment the market? Give reasons for your answer. Is it possible for a company to attract the customers of a different market segment into their own market segment and still earn a profit? Why?
    The product category that I am familiar with is machine tools. The segments of the market for the industry are direct buyers, dealers and large ...

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