Qualifying dimensions and determining dimensions
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What is the difference between qualifying dimensions and determining dimensions? Explain why segmentation efforts based on attempts to divide the mass market using a few demographic dimensions may be very disappointing.
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One of the main differences between qualifying dimensions and determining dimensions is that qualifying dimensions are essentially those customer characteristics and/or factors that would essentially qualify a particular type of customer, or group of customers, as being the type of customer that would be most suitable for a particular type of product or line of products to be marketed to. Determining dimensions on the other hand, are actually those factors or dimensions that would ...
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