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Defensive marketing practices

Customer satisfaction can best be achieved by following defensive marketing practices.

Do you agree or disagree and why?

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It is my belief that customer satisfaction can best be achieved by an organizations continual effort to go above and beyond what is expected of them. For example, this afternoon I spent a significant amount of time speaking with a customer service representative about a personal matter. My cellular phone dropped a very important call as a result of a weak signal. At first I was annoyed because I had to call the organization back and re-enter personal information before a representative answered my call. I didn't want to speak to a brand new representative to tell him/her my situation all over again. I swallowed my pride. Called the organization back on another phone. Fifteen minutes later, the customer service representative that I was speaking to previously called me right back.

In my opinion, the best way to ensure customers are satisfied is through follow up and attentiveness. An organization should ...

Solution Summary

The expert examines customer satisfactions which can best be achieved by following defensive marketing practices.

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