Defensive marketing practices
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Customer satisfaction can best be achieved by following defensive marketing practices.
Do you agree or disagree and why?
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Solution Summary
The expert examines customer satisfactions which can best be achieved by following defensive marketing practices.
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It is my belief that customer satisfaction can best be achieved by an organizations continual effort to go above and beyond what is expected of them. For example, this afternoon I spent a significant amount of time speaking with a customer service representative about a personal matter. My cellular phone dropped a very important call as a result of a weak signal. At first I was annoyed because I had to call the organization back and re-enter personal information before a representative answered my call. I didn't want to speak to a brand new representative to tell him/her my situation all over again. I swallowed my pride. Called the organization back on another phone. Fifteen minutes later, the customer service representative that I was speaking to previously called me right back.
In my opinion, the best way to ensure customers are satisfied is through follow up and attentiveness. An organization should ...
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