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Describe the marketing tools on web site: Best Buy, Circuit City and Fry's.

Describe the marketing tools used in each section of the three web sites. Include an
evaluation of the apparent customer service provided by each site. Please use these three websites in the electronic industry. Best Buy, Circuit City and Fry's.

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Describe the marketing tools used in each section of the three web sites. Include an evaluation of the apparent customer service provided by each site. Please use these three websites in the electronic industry. Best Buy, Circuit City and Fry's.

First of all what is marketing?

1. The act or process of buying and selling in a market.
2. The commercial functions involved in transferring goods from producer to consumer.

http://education.yahoo.com/reference/dictionary/entry/marketing

Marketing isn't just a matter of placing ads. It's a method of attracting new business. Before you can hope to achieve this, you have to know exactly who you want to target with your marketing. You need to know your target market before you can reach them.
When looking at each of these you have to determine what kind of marketing tools each of these uses. Look at this web site

http://www.digitalstore.com/marketing/mstern/#anchor2042784

It tells you about traditional marketing tools and new marketing styles. Have you seen a Best Buy, Circuit City or Fry's advertisement in the newspapers, directories, etc.? Radio, T.V., mailings?

Marketing is the basis of business success. Master this art and you will be on your way to being a successful entrepreneur.

Best Buys web site marketing tools
First of all look who they are concentrating on - nearly everybody at any age

Who - Demographics - Kids, Teens, Him and Her - (where's the elderly 65+) Also notice the middle aged blonde woman approximately in her 30's overjoyed and excited on there. This ad is advertising a gift card from her husband, boyfriend, and etc. one would assume. This marketing tool definitely aims at the men to go there and find something for their significant other promoting the gift card.

Also notice the main color of their web site - Blue - Blue is calming. It can be strong and steadfast or light and friendly. Almost everyone likes some shade of the color blue. In many diverse cultures blue is significant in religious beliefs, brings peace, or is believed to keep the bad spirits away. Blue conveys importance and confidence without being somber or sinister, hence the blue power suit of the corporate world and ...

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Discussion is 1,379 words so you get a lot of detail in this response.

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