An easily identifiable demographic group which is often targ
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Question 1
An easily identifiable demographic group which is often targeted by marketers is college students. Do you think this is influenced more by a common economic status of the target group, geographic concentration of a specific age group, or some other factor(s)?
Question 2
Improvements in both the average standard of living and in health care have had profound effects in the industrialized world during the last two generations. Other than an increase in the average life expectancy for both men and women, what effects has this trend toward longer and healthier lives in general had on the traditional life stage assumptions that marketers make?
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Solution Summary
An easily identifiable demographic group which is often targeted by marketers is college students. Do you think this is influenced more by a common economic status of the target group, geographic concentration of a specific age group, or some other factor(s)?
Question 2
Improvements in both the average standard of living and in health care have had profound effects in the industrialized world during the last two generations. Other than an increase in the average life expectancy for both men and women, what effects has this trend toward longer and healthier lives in general had on the traditional life stage assumptions that marketers make?
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Question 1
College students are generally a good target market for companies because they are likely to be the trend starters for the product. Also, it provides marketers with a large concentration of people in a relatively small place that can be targeted for the product. Marketers are also at an advantage with college students, because incoming college students are just discovering living away from home, which adds to ...
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