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    Ideas that could be included in a new Google Privacy Plan

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    The CEO of Google has tasked you with developing a privacy plan to share with government officials. The difficult part of this plan is trying to balance user privacy with Google's need to collect information to improve its services. Suggest some recommendations you think would be acceptable to the CEO.

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    Solution Preview

    Business ethics are often seen as being at odds with the wishes of the consumer. A major component in this branch of ethics, especially in corporate business, is the mandate to acquire and maintain an increasing profit. The goal of the consumer, however, is to get as much value in the goods or services purchased for the least cost.

    Consumer value can obviously be measured in price, but it can also be measured in conveniences, such as fast food restaurants and strategically located small stores, or, opportunities for income, such as lottery ticket sales, or affiliate income. However, in these days of identity theft and privacy invasion, many consumers are not willing to trade conveniences or income opportunities for lower prices.

    On the Internet, the price of access is not so easily determined by the consumer. Like the earliest days of television, when costs were paid for by the advertisers, the same is true with internet providers. But additional payment is now in the collection of other personally identifiable information about the consumer. This information includes what sites they visit, what advertising links they click, and perhaps even what discussion groups or social media they contribute their thoughts or personal information - and perhaps even what that information includes.

    The Google privacy policy has been online since 1999, and the changes have been documented on the website https://policies.google.com/privacy/archive. In it, these statements were made in the first statement dated June 9, 1999:

    "Google may share information about users with advertisers, business partners, sponsors, and other third parties. However, we only talk about our users in aggregate, not as individuals...
    From time to time, there may be situations where Google asks you for personal information. When we intend to use your personal information, we tell you up front. This way you can decide whether you want to give us the information or not. In case you change ...

    Solution Summary

    This is a summary of possible changes to the current Google Privacy Policy, to be submitted to the CEO of Google. They include an increase in consumer control over the personally identifiable information collected by Google's advertiser clients, to provide simple procedures to edit and even remove certain information, and to allow more opportunities for affiliate consumers to participate in Google marketing efforts.

    The Solution was prepared in July 2018.