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Being All Things to All People & Ask Eraser

1. Being All Things to All People may cause many entrepreneurs to disagree because they do not want to limit their services to any clients. Persuade a new entrepreneur that a specific focus is better for her business.

2. Ask Eraser is designed to strengthen users trust in Ask.com. Discuss the ways Ask Eraser might have the opposite effect.

3. Explain why the other major search engine's (most notably Google and Yahoo) did not come up with an option like Ask Eraser first. Do you think they will follow Ask.com's lead? Why?

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Please answer the following questions in at least 150-200 words and include references if used. Thank you.

1. Being All Things to All People? may cause many entrepreneurs to disagree because they do not want to limit their services to any clients. Persuade a new entrepreneur that a specific focus is better for her business.

To a new entrepreneur, it is important for you to limit your services to a properly selected segment and focus on that segment. This is important because when you focus on a narrow group of customers, you focus your marketing efforts and resources on a narrow segment. This way you can design your marketing variables to meet the needs of that segment. One of the reasons is that since your are an entrepreneur, you have limited resources with which to establish your market. So specifically targeting a narrow segment will enable you to satisfy the special needs of that segment and make your marketing efforts successful. Trying to be all things to all people will diffuse your efforts and will not elicit the required response ...

Solution Summary

The solution looks at entrepreneur techniques like Being All Things To All People and Ask Eraser in 680 words with many references.

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