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Coca-Cola Customer Personally Identifiable Information

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Please provide a new customer strategy for Coca-Cola.

Include guidelines for the following:
- Customer Data and Privacy
- Identifying Individual Customers
- Relevant Customer Data
- Data Collection Limits
- Internal Data Sharing
- Assuring Privacy

Please also add reference:

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1) Customer Data and Privacy
Coca-Cola is committed to customer privacy. Any data collected by Coca-Cola which is personally identifiable information includes name, address, telephone, cell phone numbers, and email address. These are normally used to create an account with Coca-Cola and are used while interacting with the website or when contacting by phone. Coca-Cola keeps this information within the company and subsidiaries.

2) Identifying Individual Customers
Coca-Cola identifies individual customers by an account number. The personally identifiable information collected (see topic #1 above) is used by Coca-Cola for any and all legal purposes which include contacting the customer, responding to any email or contact from the customer, contests, and any other deals, coupons, discounts, and prizes.

Customers are asked if they wish to "opt-in" and if the customer agrees to that, then Coca-Cola will share the information supplied by the customer with affiliates of Coca-Cola or their subsidiaries. This will engage marketing to send advertising, promotional items, communication ...

Solution Summary

This is a discussion about Coca-Cola and its Privacy Policy as well as how it relates to new and present customers.

See Also This Related BrainMass Solution

Corporate Social Responsibility at Coca Cola

Option 2: Workplace-Based Field Research Paper B on the Evaluation of Your Organization's Commitment to People and the Environment
Purpose: For this option you will be required to gather first-hand knowledge in order to analyze the strengths and weaknesses of discretionary activities taken by your firm as they relate to the domain of "corporate social and environmental responsibility." You are encouraged to become familiar with both the people and the programs directly focused on this task through interviews and reviews of available documents. It will be useful to initially trace the history, scope and development of these commitments as they relate to your organization, its stakeholders, and the specific industry in which it operates. Through your interviews and research you should carefully delineate any gaps you find between stated purposes and actual accomplishments, as well as potential ways to improve performance. Finally, you are asked to think creatively about your firm's corporate social and environmental responsibility platform as a whole, and to suggest novel ways in which it could be realistically and successfully enhanced.
Note: This option must include a one-page addendum that will serve as an appendix.
Appendix For Option 2
Pick one firm from the list (and links) below. Become familiar with the firm's publicly available descriptions and reports about its Corporate Social Responsibility activities. Do you think these programs present solid and credible information on how the firm serves the best interests of people and the environment? Where do you see unique strengths or identifiable weaknesses?
This analysis can be utilized as another basis of comparison as you evaluate your own organization's commitment to corporate responsibility.
Compose your answer as a MS Word document. paper in MS Word not to exceed five pages in length
• Baxter International

• Coca-Cola Enterprises

• CVS Caremark


• Altria Group

• Starbucks

• British Petroleum

• Apple Computers

• Toyota

• Johnson and Johnson

it is important to note that simply referencing material is not sufficient. Material taken from a website needs both footnoting and end-of-paper reference listing. For additional information please reference: http://turnitin.com/research_site/e_citation.html. Please do not hesitate to ask questions about the code of conduct or requirements regarding references.

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