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Innate and Acquired Needs: Ethics and Promotional Messaging

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Consumers have innate and acquired needs. Provide examples of each need and show how the same purchase may fulfill those needs independently or collectively.

What ethical issues are related to the statement "Marketers do not create needs; needs preexist marketers"? Do marketing efforts change needs? Why or why not?

How do marketers use their failures at achieving goals in developing promotional messages for specific products or services?

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Solution Summary

This solution explains the difference between innate needs and acquired needs and discusses how marketers affect both of these dimensions of an individuals psyche.

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Innate needs are needs that an individual is born with. These needs are physiological in nature and will include all things required to sustain one's physical life. Examples of innate needs are: shelter, food, water, air, clothing, and physical safety.

Acquired needs are needs that an individual will develop after birth and they are primarily psychological (psychogenic) in nature. Examples of acquired needs include: love, esteem, ...

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