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Essential Element of Promotional Mix for Mobile Communications

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For a company trying to break into the mobile-communications market, which essential element of the promotion mix might be most important? Why?

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This solution discusses the most essential element of the promotional mix for a company interested in breaking into the mobile communications market.

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For a company trying to break into the mobile-communications market, sales promotion might be the most important. Sales promotion involves stimulating consumer purchases, often focused on immediate goals. Mobile-communications depends upon fast-acting, quick response messaging. Consumers get many different forms of communication on their phones and in order to stand out a company ...

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Sally Baldwin, Ed.D
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  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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