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element of the promotional mix

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Within your organization (hospital), what element of the promotional mix is used least? How could this element be increased to enable a more effective promotional mix? What would you recommend and why?

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Solution Summary

The solution identifies a type of promotion and then explains how it could be used more effectively in hospital organizations. The potential results are identified in an excellent overview.

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The element of promotional mix that is used least is effective Public Relations. PR is very important for an organization like Hospital because it is that element of overall promotional mix that increases the credibility, reputation and trust about the organization among the consumers. The ...

Solution provided by:
Sheetal Jain, PGDM
Education
  • BComm, University of Delhi
  • Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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