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Market Segments for the Logitech Pen: Acquired or Innate?


What market segments might be interested in the Logitech Digital Pen?

Is this market segment trying to fulfill acquired or innate needs?

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Solution Preview

The Logitech Digital Pen would appeal to several market segments. New adopters would be interested in buying the pen to take advantage of a new twist in technology: the ability to "easily share, store, organize, and retrieve their handwritten information by simply writing with ink ...

Solution Summary

This solution discusses possible market segments for the Logitech pen. It includes links and examples and discusses the difference between acquired and innate needs.