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Market Segments for the Logitech Pen: Acquired or Innate?

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http://www.logitech.com

What market segments might be interested in the Logitech Digital Pen?

Is this market segment trying to fulfill acquired or innate needs?

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Solution Summary

This solution discusses possible market segments for the Logitech pen. It includes links and examples and discusses the difference between acquired and innate needs.

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The Logitech Digital Pen would appeal to several market segments. New adopters would be interested in buying the pen to take advantage of a new twist in technology: the ability to "easily share, store, organize, and retrieve their handwritten information by simply writing with ink ...

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Sally Baldwin, Ed.D
Education
  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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