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This addresses why relationships in selling are important.

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Why is it important to develop relationships in selling?

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The solution provides a detailed discussion examining why it is important to develop relationships in selling. References are also included. The solution is written based on 25+ years of experience in the business and marketing industries.

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It is important to develop relationships in selling because the success in selling is based on the foundation of relationships, including trust, loyalty, and compromise. When these elements are in place, the seller is able to foster the relationship and build on the relationships in a continual forward pattern. This allows the seller to develop relationships with customers and potential ...

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