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Marketing: domestic focus

What make a firm choose to retreat to a domestic focus?

Make a comment on this statement "It is our policy not to adapt products for export."

Make a comment on the different importer reactions to a price offer and how you, as an exporter, could respond to them.

Make a comment on this statement: "Lack of foreign-language skills puts U.S. negotiators at a disadvantage."

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Step 1
An adverse reaction in foreign markets compels firms to retreat to a domestic focus. Adverse political actions like nationalization of foreign firms and seizure of property has compelled firms to retreat to a local focus. Strong competition from local competitors in several markets forces firms to retreat to a domestic focus (Menipaz. E, & Menipaz. A, 2011), . For example, a computer maker markets its products in several countries but the locally assembled computers are sold at half the prices forcing the multinational to retreat to a domestic focus. A sudden change in technology in foreign markets compels firms to retreat to a domestic focus. The declaration of war in countries where a firm has interests can induce the firm to retreat to a domestic focus.

Step 2
The policy that the firm ...

Solution Summary

This answer offers cogent arguments relating to domestic focus

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