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Secondary Data: Domestic Marketing Strategy

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Assume the role of a Marketing Research for McDonald's. Visit the website of the Bureau of Census.

Write a brief summary about the secondary data available from the Bureau of Census that might be useful for the purpose of formulating a domestic marketing strategy.

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Solution Summary

This solution is a guide in conducting marketing research for McDonald's. The Bureau of Census website contains population estimates from 2011 to 2012. This data is useful in domestic demand quantification for any McDonald's products and services. The expert provides two references to aid in the understanding of the question.

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In this particular posting, you are tasked to:

1. Assume the role of a Marketing Researcher for McDonald's

2. Visit the website of the Bureau of Census

3. Comment about data available from the website useful for domestic marketing strategy

The appropriate data that you can use is the "Estimates of Resident Population Change for Counties and County Rankings: July 1, 2010 to July 1, 2012" of the U.S. Census (see http://www.census.gov).

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