Consumers Influenced by Socio-Cultural Influences
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One thing that we say is that consumers can be influenced by socio-cultural influences. What do we mean by this?
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The solution discusses what is meant by consumers being influenced by socio-cultural influences.
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Socio-cultural influences is short hand for the societal norms of the culture in a particular region. They influence everyone, positively or negatively. The norms of society affect how people view other people, events, dress, work, and religion. While these are not the only issues affected, they are among the most important, especially for marketing departments. Political pressure and economic pressure ...
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