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"Target Audiences"

"Target Audiences"

Please respond to the following:

-Many beginning marketing students make the mistake of assuming that some products can appeal to everyone. Pick a product that you believe has mass appeal and analyze it.
-From the case study, propose the next steps that Kirkwood should take and how to reach these steps. Support these suggestions with information about the target audience.

Discussion 2

"Positioning" Please respond to the following:

-Pick a nonprofit organization with which you are familiar and believe the organization should be repositioned to serve its core clientele better or a new clientele altogether. Identify the organization, its current position, and your recommended reposition, including the existing or your proposed target audience for the recommendation.
-The Gulf of Mexico Coast's tourist industry was devastated by the BP oil spill. Pick a specific Gulf location and explain how you would reposition this tourist area that invites and sells the value of the location to tourists.

Solution Preview

Step 1
Coca Cola is the product that I have picked. Many people feel that Coca Cola has a mass appeal. However, this is not the case. In different parts of the world and to different people Coca Cola means different things. The company positions Coca Cola as drink of pleasure in some segments, in some segments it is a cooling drink, another target audience feels that Coca Cola is a refreshing drink. Coca Cola has been associated with different models, each targeting a different segment. The target audience is the specific group within the target market at which the marketing message is aimed. It is accepted that Coca Cola has a very large target market but it means different things to different target ...

Solution Summary

Target Audiences is discussed in great detail in this solution.