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Target audiences for high end grocery stores

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Describe the target audiences that would be interested in a high end grocery store.

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Solution Summary

The target audiences for high end grocery stores is determined.

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So we have an established high end grocery store that is starting to offer a new service: home delivery of meals. Now, when trying to target the people who would be interested in this service, we should list some of the characteristics of the product.

- high end quality food
- quick delivery
- price is less of an objection

So who would be interested in this:

Thinking now of WHO would be interested in this: (individuals)
- Someone who has no time to cook on their own. A professional, business person, someone ...

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