Describe the target audiences that would be interested in a high end grocery store.
So we have an established high end grocery store that is starting to offer a new service: home delivery of meals. Now, when trying to target the people who would be interested in this service, we should list some of the characteristics of the product.
- high end quality food
- quick delivery
- price is less of an objection
So who would be interested in this:
Thinking now of WHO would be interested in this: (individuals)
- Someone who has no time to cook on their own. A professional, business person, someone ...
The target audiences for high end grocery stores is determined.