Explore BrainMass
Share

International Marketing Research

This content was STOLEN from BrainMass.com - View the original, and get the already-completed solution here!

1. What are the trade-offs between centralized and decentralized international marketing research?
2. What were the industries and countries that filed anti-dumping claims on behalf of the United States last year?
3. Outline how marketers used the Lotus Notes and Domino to interactively share information that improved internal communications for network global organizations.

© BrainMass Inc. brainmass.com October 17, 2018, 4:41 am ad1c9bdddf
https://brainmass.com/business/marketing/international-marketing-research-474109

Solution Preview

1. What are the trade-offs between centralized and decentralized international marketing research?

Centralized research means that the majority of research may be done through data provided by either biased or "common" means. In bias data, the data is gathered and presented based on the cultural attitudes of the research group specifically. This will eliminate possible knowledge gained through examining data based on the specific attitudes of other cultures.

Common means of gathering data can also impede marketing research by asking the wrong, inadequate, or unnecessary questions for different countries, regions, and cultures. For example, Home Depot asking questions of men in South America about home improvements will not give the most definitive ...

Solution Summary

The trade-offs between centralized and decentralized international marketing research are determined in the solution.

$2.19
Similar Posting

Research: Market Entry Into China for Medical Devices

I am looking for some help on locating academia based articles (ABInform or lexis/Nexis) on market entry into China for medical devices. other types of regulated products (pharmaceuticals for example) could also be used if in close correlation. I am looking at early market entry needs/requirements, and whether a joint venture is the appropriate mechanism for market entry (versus other types like wholly owned subsidiary, etc.). Listing with abstracts would need to be sent for review of applicability to the topic.

View Full Posting Details