Explore BrainMass

International Market Research

This content was STOLEN from BrainMass.com - View the original, and get the already-completed solution here!

Your presentation was very well received. Yet, having no previous work experience with moving into international markets, you think it might be best to contract with an external service to research international markets.

In the discussion board, meet with your marketing team and discuss the following challenges ahead of you. Consider and discuss the following:

- What are the key considerations in choosing such a partner?
- What would you expect of them?
- How would you go about finding such a partner and what would your selection criteria be?
- Is the marketing research process you have learned applicable in part or whole to this effort?
- Is it more cost effective to do the research yourself?

© BrainMass Inc. brainmass.com October 24, 2018, 11:38 pm ad1c9bdddf

Solution Preview

The response addresses the queries posted in 484 words with references.

//Before moving towards the selection of partners in the international market, firstly we have to understand about the environment of market at the international level. This will give us an understanding about the various key considerations and importance of key partners in the international environment. //

There are so many uncertainties which prevail in the international market. The business organization learns to overcome these problems with experience. Without doing business in the international market, no business organization can handle its business process smoothly. These business organizations can research the international market with the help of an external business service agency.

The business organizations need to consider various key factors for selecting a partner in the international market. In the selection of a partner, the two important considerations are strategic fit and organizational fit. According to the strategic fit, the partner must help the firm in achieving its strategic objectives. The partner must have complementary skills for the achievement of the strategic ...

See Also This Related BrainMass Solution

Research Methodologies Paper

XYZ, Inc.'s executive management team has decided to market the organization's top-selling product to the country that you selected for your Environmental Influences Paper in Week One. As the marketing manager for XYZ, Inc., prepare a 1,050-1,400-word paper in which you analyze the various international marketing research methodologies and resources available to you for your selected country. In your analysis be sure to address the following:
a. State the objectives of your research.
b. Select the appropriate international marketing research methodologies (e.g., surveys, focus groups, existing databases) and resources that you would use in creating a marketing campaign for XYZ, Inc. in your selected country.
c. Justify your selections.

The country I selected is Japan, I will attach paper.need some ideas to prepare the paper, some reliable resources..Please help

View Full Posting Details