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Expansion from Domestic into International markets

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International markets are appealing if a company is looking to expand to new markets or customers. When the decision is made to go international, there needs to be a lot of research and some serious planning. The product that the company is trying to sell or market needs to be successful. Also take into consideration the financial situation of the company. international and domestic target different markets. What are the two differences in the target and how does it affect the culture, if any? What problems develop when being international as opposed to domestic?

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Weather the company is focusing on domestic or international expansion, the proper research and well developed plan is a key ingredient for success. This success can only be achieved with appropriate planning, marketing and adequate financial foundation that the company has. International and domestic expansion targets different markets. Company that is aiming to expand into international ...

Solution Summary

This solution describes differences in the domestic and international target markets, and how does it affect the culture. The solution also illustrates what problems develop when being international as opposed to domestic.