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    The Ramifications of Global Marketing

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    1. What is the difference between ethnocentric, polycentric, regiocentric, and geocentric management orientations? Is one preferable for companies to use? Why or why not?
    2. You are an American traveling in the Middle East. As you are leaving Country X the passport control officer at the airport tells you there will be a passport "processing" delay for 12 hours. You explain your plane is leaving in 30 minutes and the officer at the airport tells you that a contribution of $50 would probably speed things up. Would give him the $50? Explain. If you give him the money are you violating US law? Explain. If you don?t give him the $50 do you have any other recourse?

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    1. Ethnocentric management orientations are management orientations in which the organization's key strategies and management functions are conducted from the home office, which is located within the nation of origin of the organization. In addition, this management orientation is based on the premise that the methodology that is utilized and successful within the nation of origin, is the superior methodology, and should be utilized in other countries in which an organization operates. A polycentric management orientation differs from an ethnocentric management orientation and a geocentric ...

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