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The Ramifications of Global Marketing

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1. What is the difference between ethnocentric, polycentric, regiocentric, and geocentric management orientations? Is one preferable for companies to use? Why or why not?
2. You are an American traveling in the Middle East. As you are leaving Country X the passport control officer at the airport tells you there will be a passport "processing" delay for 12 hours. You explain your plane is leaving in 30 minutes and the officer at the airport tells you that a contribution of $50 would probably speed things up. Would give him the $50? Explain. If you give him the money are you violating US law? Explain. If you don?t give him the $50 do you have any other recourse?

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1. Ethnocentric management orientations are management orientations in which the organization's key strategies and management functions are conducted from the home office, which is located within the nation of origin of the organization. In addition, this management orientation is based on the premise that the methodology that is utilized and successful within the nation of origin, is the superior methodology, and should be utilized in other countries in which an organization operates. A polycentric management orientation differs from an ethnocentric management orientation and a geocentric ...

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Ford vs. Toyota: SWOT Analysis

You are to develop the fundamentals of strategic plans for the Ford Motor Company and the Toyota Motor Corporation, two giants of the automobile industry. You are to develop SWOT analyses and propose strategies for the two multinational enterprises. In doing so, it will be necessary to research, analyze, and compare both firms to understand better their current position and future plans to increase competitive advantage. Common problems facing each auto giant today are the current economy; the competition of the other auto firms; and the demand for a lower cost, more ecologically friendly, alternative fuel vehicle. Your research should include the following issues for both firms. Present your data in the form of a comparative table.

Issues:

Legal, Social and Economic Environments
Management Structure
Operational & Financial Issues
Analysis of Strategic Intent
Social and External Challenges
Current Manufacturing
Facilities & Distribution System
Market Demand & Demographics
Alternative Fuels & Propulsion Systems
Your document must evaluate, compare and contrast Ford's and Toyota's current position on these issues.

Respond to the following:

Take the perspective of Ford's Director of Strategic Planning to develop a full SWOT analysis of Ford, identifying and explaining at least five factors for each category (strengths, weaknesses, opportunities and threats) and propose a complete strategy (implementation, ramification and evaluation) which addresses one of Ford's weaknesses and what you would do about it.
Take the perspective of Toyota's Director of Strategic Planning to develop a full SWOT analysis of Toyota, identifying and explaining at least five factors for each category (strengths, weaknesses, opportunities and threats) and propose a complete strategy (implementation, ramification and evaluation) which addresses one of Toyota's weaknesses and what you would do about it.

Issues:
Economic Environments: Micro and Macro
- Management Structure
- Operational & Financial Issues
- Analysis of Strategic Intent
- Some External Challenges: socio-cultural; Political legal; technology
- Current Manufacturing
- Facilities & Distribution System
- Market Demand & Demographics
- Alternative Fuels & Propulsion Systems

Create a SWOT table for Ford

Strengths ( 5 factors)
Weakness ( 5 factors)
Opportunities (5 factors)
Threats ( 5 factors)

Choose one 1 weakness (no fuel vehicle issues) of Ford and propose a strategy (implementation - ramifications - Measurement and feedback) - 3 paragraphs will do it. use 1 paragraph but underline words such as weakness, recommendation, ramification, feedback measures

Create a SWOT table for Toyota

Strengths ( 5 factors)
Weakness ( 5 factors)
Opportunities (5 factors)
Threats ( 5 factors)

Choose one 1 weakness (no fuel vehicle issues) of Toyota and propose a strategy (implementation - ramifications - Measurement and feedback) 3 paragraphs will do it.
use 1 paragraph but underline words such as weakness, recommendation, ramification, feedback measures

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