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Able Corporation

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As members of the senior management team of Able Corporation, your group has been asked to prepare a neat and organized report for the Strategic Officers Steering Committee (SOS-C) of Walden International, the parent company of Able Corporation. The purpose of this paper is to obtain permission from them to go forward with the next step (developing a full blown business plan) for Able's strategic initiative to break into the global marketplace.

A complete SWOT analysis (strengths, weaknesses, opportunities and threats, including at least five factors from each category and full explanations of why each factor is important and why it was placed in the category) of the environment that exists within Able and the environment Able is proposing.

A preliminary outline of the business plan to be developed for Able's strategic initiative

A rudimentary mission statement

Key operating principles

A preliminary market analysis

The one-year, five-year, and ten-year strategic objectives of the strategic initiatives presented as one strategic proposal for each timeframe (three strategic proposals in all) complete with implementation plans, potential ramifications, and feedback mechanisms


Identify examples of good and bad business practices in the use of strategy design components.

Research and discuss some of the changes occurring in the way that organizations structure themselves and their work.

Develop plans to improve business operations.

Use effective communication techniques.

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SWOT Analysis

In the strengths and weaknesses are placed the internal factors. Thos factors that are internal to Able Corporation and are directly controllable by Able Corporation

Women own enterprise. This is an important factor and has been placed because women owned firms have a high credibility and are believed to be more reliable.

Brand name of Able Corporation: This gives high recognition to Able Corporation services/products and acceptance by customers.

Strong history: Able Corporation has the experience from its history of providing excellent service to its customers.
Large market share: The Company has a large market share in circular saws and this will enable it to earn more profits.
Good website: The website of Able Corporation is excellent and easily enables a customer to make purchases.


Marketing Communications: Able Corporation is weak in marketing communications and this leads to weak sales. This is an internal factor.

Innovation: The present innovations of Able Corporation are weak and have not got a good reception from the customers. This is an internal factor and so a weakness.

Low quality of tools: The present tools of Able Corporation have not been perceived by customers to be of a good quality. This is an internal factor.

Poor training of employees; it has been perceived that Able Corporation employees are not well trained. This is an internal factor.

Obsolete plants: The plants of Able Corporation do not incorporate the latest technology. This is an internal factor

The opportunities and threats are external factors:


Cordless Tools have good ...

Solution Summary

This answer provides you an excellent discussion on Able Corporation