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Able Corporation

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As members of the senior management team of Able Corporation, your group has been asked to prepare a neat and organized report for the Strategic Officers Steering Committee (SOS-C) of Walden International, the parent company of Able Corporation. The purpose of this paper is to obtain permission from them to go forward with the next step (developing a full blown business plan) for Able's strategic initiative to break into the global marketplace.

A complete SWOT analysis (strengths, weaknesses, opportunities and threats, including at least five factors from each category and full explanations of why each factor is important and why it was placed in the category) of the environment that exists within Able and the environment Able is proposing.

A preliminary outline of the business plan to be developed for Able's strategic initiative

A rudimentary mission statement

Key operating principles

A preliminary market analysis

The one-year, five-year, and ten-year strategic objectives of the strategic initiatives presented as one strategic proposal for each timeframe (three strategic proposals in all) complete with implementation plans, potential ramifications, and feedback mechanisms


Identify examples of good and bad business practices in the use of strategy design components.

Research and discuss some of the changes occurring in the way that organizations structure themselves and their work.

Develop plans to improve business operations.

Use effective communication techniques.

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SWOT Analysis

In the strengths and weaknesses are placed the internal factors. Thos factors that are internal to Able Corporation and are directly controllable by Able Corporation

Women own enterprise. This is an important factor and has been placed because women owned firms have a high credibility and are believed to be more reliable.

Brand name of Able Corporation: This gives high recognition to Able Corporation services/products and acceptance by customers.

Strong history: Able Corporation has the experience from its history of providing excellent service to its customers.
Large market share: The Company has a large market share in circular saws and this will enable it to earn more profits.
Good website: The website of Able Corporation is excellent and easily enables a customer to make purchases.


Marketing Communications: Able Corporation is weak in marketing communications and this leads to weak sales. This is an internal factor.

Innovation: The present innovations of Able Corporation are weak and have not got a good reception from the customers. This is an internal factor and so a weakness.

Low quality of tools: The present tools of Able Corporation have not been perceived by customers to be of a good quality. This is an internal factor.

Poor training of employees; it has been perceived that Able Corporation employees are not well trained. This is an internal factor.

Obsolete plants: The plants of Able Corporation do not incorporate the latest technology. This is an internal factor

The opportunities and threats are external factors:


Cordless Tools have good ...

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See Also This Related BrainMass Solution

Able Corporation and Business Plan Preparation

In six months you are to present a complete business plan for Able Corporation to the Strategic Officers Steering Committee (SOS-C). Able Corporation is a US manufacturing company located in Tennessee that builds power tools, lawn mowers, lawn furniture, microwaves, and ranges. All products are manufactured locally and sold through large retailers like Sears, Best Buy, and Wal-Mart. They have sale papers inserted in every Wednesday and Sunday paper. Although they have a thriving business in the US and Canada, Able is trying to break into the global marketplace.

You are to provide a mission statement, operating principles, market analysis, company strengths and weaknesses analysis, one-year, five-year and ten-year strategic objectives, sales forecasts, financial and operational objectives, and pro forma financials.

As a preliminary step in the preparation of the business plan, brainstorm the major elements of the strategic management process. Using the questions below as a guide, provide several bullet points for each major step in the process. These can include insights, issues that need to be addressed, questions that need to be asked, etc.

How would you go about defining the identity of Able Corporation and creating its mission statement? Where would you look for the information? What do you already know about Able that can help?
What principle would you use in order to prioritize the implementation steps needed to accomplish the strategic objectives?
What post implementation and feedback mechanisms would you have in place to evaluate the effectiveness of the process? What measures would you use?
What legal or ethical issues, if any, need to be considered?

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