Targeted Marketing
Not what you're looking for?
How would you market an Apple iPhone to a middle-aged man compared to a teenage girl? Is it the same?
What is the best way a company can build and manage its product mix and product lines? Be specific. Provide an example.
Purchase this Solution
Solution Summary
This solution helps with a problem regarding targeted marketing.
Solution Preview
1. I would market the phone to the man as a work related accessory to make work and leisure time easier and more efficient. The number of apps available and their compatibility with various types of systems is one area of strength. The apps also include news, weather, sports, and many company specific working apps. I would also point to the reliability of the phone, the ability to reach more people in more geographic areas and the ease of using the phone. Everything is just a touch away including buying, selling, information, and fun. Access to phone, text, email and chat are all on the phone.
A teenage girl will be more interested in the apps for fun and games, music, and movies/television. Picture taking ...
Purchase this Solution
Free BrainMass Quizzes
Marketing Management Philosophies Quiz
A test on how well a student understands the basic assumptions of marketers on buyers that will form a basis of their marketing strategies.
SWOT
This quiz will test your understanding of the SWOT analysis, including terms, concepts, uses, advantages, and process.
Balance Sheet
The Fundamental Classified Balance Sheet. What to know to make it easy.
Business Ethics Awareness Strategy
This quiz is designed to assess your current ability for determining the characteristics of ethical behavior. It is essential that leaders, managers, and employees are able to distinguish between positive and negative ethical behavior. The quicker you assess a person's ethical tendency, the awareness empowers you to develop a strategy on how to interact with them.
Motivation
This tests some key elements of major motivation theories.