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Profiling customers based on browsing and purchase history

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What are your thoughts on profiling customers based on browsing and purchase history on Web sites? Does that kind of internet marketing hit the mark? Do you believe the results would be better than less targeted marketing? Why or why not?

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The solution discusses profiling customers based on browsing and purchase history.

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I believe that profiling customers based on browsing and purchase history on websites, is a very effective kind of Internet marketing that does hit the mark. I believe that the results of ...

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Marcel Parker, MPA
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  • Criminal Justice, Elizabeth City State University
  • Master of Public Administration, North Carolina Central University
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