Explore BrainMass


Is TV Advertising Still the Most Powerful Advertising Medium?

Long considered the most thriving advertising medium, television advertising has received increased denigration as being too pricey and, even worse, no longer as valuable as it once was. Appropriately designed and executed TV programs can improve brand equity by vibrantly demonstrating product attributes and convincingly explain

Differences in Qualifying Dimensions and Determining Dimensions

What is the difference between qualifying dimensions and determining dimensions? Explain why segmentation efforts based on attempts to divide the mass market using a few demographic dimensions may be very disappointing. Textbook required for the response; Essentials of Marketing 12 Edition by William D. Perreault, Jr. and Jo

Marketing: Creating Value and Costumer Relationships

1. I understand that salespeople play three primary roles: creating value for firm's costumers, managing relationships, and relaying costumers and market information back to their organizations. Can someone please elaborate on these three roles? Also how do salespeople create value? 2. Secondly, do customer relationships beg

Marketing in the Health Care Industry

1. Differentiate between marketing in a business industry of your choice to marketing within the health care industry. Be sure to discuss the key roles, the impact of the external environment, etc. within each industry. 2. As a health care professional, develop a process you could use to help people address the issues presente

Case Study on Dell Computers

Case Study: DELL COMPUTERS 1. What has made Dell Succeed to date? 2. What is Dell's position in the industry to date?

Case Study: The London 2012 Olympic Games

1. What are the trade-offs that Williamson faces? 2. How might his pricing strategies vary by sport? 3. What are the characteristics of a good pricing strategy? 4. If you could, what would you recommend to Williamson and the LOCOG?

Companies and Growth of the Internet

The Internet is changing the way people buy and therefore how we must market products and services. What kinds of companies are most threatened by the growth of the Internet? What, in your opinion, is the best route to reach these potential online customers? Identify some companies you feel are benefiting from their Internet pre

Marketing help...

I am having trouble making a list of products that have failed because of poor marketing channel choices. Also, why do marketing professionals care about and participate in supply chain decisions? Lastly, are small business owners at a disadvantage if they lack the marketing research resources large companies have? Why or why no

3M Health Care: Value Added Resellers v. Direct Distribution

Using the "3M Health Care" case study by Viola Hoo please help with the following questions: 1. Identify the respective roles of VARs (Value Added Resellers) and 3M at the outset of the case. 2. Explain the benefits and drawbacks of working with VARs. Also, discuss why a company the size of 3M would choose to work with VA

Interviewing for a job in marketing

A woman from New Jersey is interviewed for a job in marketing. The Job is based in Georgia. She has an MBA. The interviewing manager asks her questions such as "Do you have any children?", "Does your husband help with the child rearing?", "Do you plan on having more children in the future?", and "Would your family support you mo

Marketing Implementation: Action Plans and Marketing Mix

In this SLP, first develop action plans and the marketing budget, and then incorporate all the work for this session. Marketing Implementation: Action Plans and Marketing Mix The action plans and marketing mix are related. That is, the action plans contain a complete description of a marketing program, including its goals

Marketing Managment

1. Explain the three distribution strategies based on the number of intermediaries. 2. Briefly describe product specialization and market specialization 3. Briefly describe the steps in the segmentation process 4. What are the different income-distribution patterns? How does income distribution in the economies affect the

Equal Pay Act 0f 1963

Discuss the Equal Pay Act of 1963. Why is it difficult to enforce the Equal Pay Act 0f 1963?

Whataburger's Mission Statement Analysis

Share your research findings on a company of your choice. Include the company's mission statement and its congruence with your perspective on what constitutes a good mission statement. What changes would you recommend if you feel that the company's mission statement lacks direction?

SCENARIO QUESTION: You are tasked by your Marketing VP to recommend a strategic approach. What would you recommend Merit Enterprises do with DEFENSE Deodorant? Defend your strategic decision and demonstrate comprehension of strategic decision making within the marketing environment.

SCENARIO QUESTION: You are tasked by your Marketing VP to recommend a strategic approach. What would you recommend Merit Enterprises do with DEFENSE Deodorant? Defend your strategic decision and demonstrate comprehension of strategic decision making within the marketing environment. DEFENSE DEODORANT SCENARIO: Suppose yo

Marketing an Innovative Product

Select a new product that could be introduced in the market. Alternatively, select an existing product that a firm would want to revamp and reintroduce in the marketplace, where you define the product to include the following: - General description of the product (new, revamped, or reintroduced) - Relative advantages and compl

Boost Restaurant Traffic: Four Ps of Marketing Plan

Prepare a Four Ps marketing plan for a restaurant to boost traffic. The "Four Ps" include placement, products, pricing and promotions. Each "P" is explained as to importance for overall success and suggestions of what should be changed.

Concepts in Strategic Marketing: Alliance Partners

Describe the alliance partners while characterizing the market type as slow, fast, or standard cycle. Characterize the type of strategic alliances and what type of market Hulu is competing in. Why did this alliance form and list some competitive pressures that made this alliance a necessity for its partners. What does the futu

Creative Brief Deadlines

See the attached file. Please help because I am having some difficulty. Can you please help me with this creative brief template? It is about "Newton: Color Me Happy running shoes." Creative Brief Deadlines This week, complete the Deadlines section of your creative brief template. In this section, compose a 2-3 paragr

Consumer behavior and the four marketing mix components

In order to effectively manage the four marketing mix components (product, price, place[ment], and promotion) marketers must understand how consumers make decisions. This discussion topic focuses on understanding consumer behavior by applying the following characteristics to marketing mix strategy decisions: - Levels of purcha

Automated Marketing Approaches that Do Not Add to Workload

You are a member of a team that has been directed to market your online specialty wine distribution company. Discuss what automated marketing approaches might benefit your business without adding to your workload? Which forms of offline advertising would most benefit the wine distribution company?

Marketing an Oxymoron

Is truth in marketing an oxymoron? Read the label, "... lose weight without dieting or exercise..., blocks the absorption of fat or calories..., lose 6 pounds in two weeks..." Discuss these marketing claims based on your understanding of the Health & Safety protection laws like the Pure Food & Drug Act.

Marketing Research Blunders

Evaluate the marketing techniques that would be most appropriate for a small business. When it comes to marketing research, speculate to the blunders that beginning marketers commonly make. Provide a rationale with your response.

Directness of Marketing Decision for GolfLogix

Case study: "GolfLogix: Measuring the Game of Golf" The case study describes the company GolfLogix and their product, a GPS system that shows the golfer the distance to the hole after each shot. Originally, the intent was to market the GPS system to golf courses; however, the company is now considering marketing directly to g