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Case Study on Dell Computers

Case Study: DELL COMPUTERS 1. What has made Dell Succeed to date? 2. What is Dell's position in the industry to date?

Case Study: The London 2012 Olympic Games

1. What are the trade-offs that Williamson faces? 2. How might his pricing strategies vary by sport? 3. What are the characteristics of a good pricing strategy? 4. If you could, what would you recommend to Williamson and the LOCOG?

Marketing help...

I am having trouble making a list of products that have failed because of poor marketing channel choices. Also, why do marketing professionals care about and participate in supply chain decisions? Lastly, are small business owners at a disadvantage if they lack the marketing research resources large companies have? Why or why no

3M Health Care: Value Added Resellers v. Direct Distribution

Using the "3M Health Care" case study by Viola Hoo please help with the following questions: 1. Identify the respective roles of VARs (Value Added Resellers) and 3M at the outset of the case. 2. Explain the benefits and drawbacks of working with VARs. Also, discuss why a company the size of 3M would choose to work with VA

Interviewing for a job in marketing

A woman from New Jersey is interviewed for a job in marketing. The Job is based in Georgia. She has an MBA. The interviewing manager asks her questions such as "Do you have any children?", "Does your husband help with the child rearing?", "Do you plan on having more children in the future?", and "Would your family support you mo

Marketing Implementation: Action Plans and Marketing Mix

In this SLP, first develop action plans and the marketing budget, and then incorporate all the work for this session. Marketing Implementation: Action Plans and Marketing Mix The action plans and marketing mix are related. That is, the action plans contain a complete description of a marketing program, including its goals

Marketing Managment

1. Explain the three distribution strategies based on the number of intermediaries. 2. Briefly describe product specialization and market specialization 3. Briefly describe the steps in the segmentation process 4. What are the different income-distribution patterns? How does income distribution in the economies affect the

Equal Pay Act 0f 1963

Discuss the Equal Pay Act of 1963. Why is it difficult to enforce the Equal Pay Act 0f 1963?

Whataburger's Mission Statement Analysis

Share your research findings on a company of your choice. Include the company's mission statement and its congruence with your perspective on what constitutes a good mission statement. What changes would you recommend if you feel that the company's mission statement lacks direction?

SCENARIO QUESTION: You are tasked by your Marketing VP to recommend a strategic approach. What would you recommend Merit Enterprises do with DEFENSE Deodorant? Defend your strategic decision and demonstrate comprehension of strategic decision making within the marketing environment.

SCENARIO QUESTION: You are tasked by your Marketing VP to recommend a strategic approach. What would you recommend Merit Enterprises do with DEFENSE Deodorant? Defend your strategic decision and demonstrate comprehension of strategic decision making within the marketing environment. DEFENSE DEODORANT SCENARIO: Suppose yo

Marketing an Innovative Product

Select a new product that could be introduced in the market. Alternatively, select an existing product that a firm would want to revamp and reintroduce in the marketplace, where you define the product to include the following: - General description of the product (new, revamped, or reintroduced) - Relative advantages and compl

Concepts in Strategic Marketing: Alliance Partners

Describe the alliance partners while characterizing the market type as slow, fast, or standard cycle. Characterize the type of strategic alliances and what type of market Hulu is competing in. Why did this alliance form and list some competitive pressures that made this alliance a necessity for its partners. What does the futu

Advertising & Promotional: deadlines for creative brief

Need help because I am having some difficulty. Can you please help me with this creative brief template? It is about "Newton: Color Me Happy running shoes" Thanks and I appreciate your help. Creative Brief Deadlines This week, complete the Deadlines section of your creative brief template. In this section, compose a 2-3

Consumer behavior and the four marketing mix components

In order to effectively manage the four marketing mix components (product, price, place[ment], and promotion) marketers must understand how consumers make decisions. This discussion topic focuses on understanding consumer behavior by applying the following characteristics to marketing mix strategy decisions: - Levels of purcha

Automated Marketing Approaches that Do Not Add to Workload

You are a member of a team that has been directed to market your online specialty wine distribution company. Discuss what automated marketing approaches might benefit your business without adding to your workload? Which forms of offline advertising would most benefit the wine distribution company?

Marketing an Oxymoron

Is truth in marketing an oxymoron? Read the label, "... lose weight without dieting or exercise..., blocks the absorption of fat or calories..., lose 6 pounds in two weeks..." Discuss these marketing claims based on your understanding of the Health & Safety protection laws like the Pure Food & Drug Act.

Marketing Research Blunders

Evaluate the marketing techniques that would be most appropriate for a small business. When it comes to marketing research, speculate to the blunders that beginning marketers commonly make. Provide a rationale with your response.

Directness of Marketing Decision for GolfLogix

Case study: "GolfLogix: Measuring the Game of Golf" The case study describes the company GolfLogix and their product, a GPS system that shows the golfer the distance to the hole after each shot. Originally, the intent was to market the GPS system to golf courses; however, the company is now considering marketing directly to g

Form of Offline Advertising

I am having trouble with a specific marketing approach. Say you are a member of a team that has been directed to market your online specialty wine distribution company. Discuss what automated marketing approaches might benefit your business without adding to your workload. Which forms of offline advertising would most benefit t

Kyosuma Corporation

Suppose you have been hired by a company that wants to enter the United States automobile market. Your company, the Kyosuma Corporation, is based in Korea. The company has invested billions of dollars to create a new mid-sized sedan vehicle that will take on the Toyota Camry and the Honda Accord. Priced at $21,599, the Lancel

Exploratory research design

What type of exploratory research design (e.g. observation, protective interview, in-depth interview, focus group) would you suggest for two of the five situations presented below. In addition, provide the rationale for your choices. a. The research and development director at Calvin Klein suggests a new type of cologne for m

Superbowl ads and entrepreneurs

Advertising during the Super Bowl is pricey and reserved for mega brands, but local television stations are allowed to air local advertisements during the broadcast. Size up your local market to determine at least three local businesses that could justify the extra advertising expense to air a commercial during the Super Bowl. B

Integrated Marketing Communication: Promotion Failure

Evaluate overall how politicians engaged in the 2008 or 2012 Presidential campaign have integrated their marketing message. Then, evaluate one specific candidate of your choice. Pick a product which has experienced a failing promotional campaign. (Be sure the failure is due to a bad promotional campaign rather than a failed pro

Harley Davidson Promotion

Marketing Management Directions: Unless otherwise stated, answer in complete sentences, and be sure to use correct English spelling and grammar. Sources must be cited in APA format. Your response should be a minimum of one (1) single-spaced page to a maximum of two (2) pages in length; refer to the "Assignment Format" page