Purchase Solution

Customer Wants vs. Needs

Not what you're looking for?

Ask Custom Question

Needs
Clothes
Food
Shoes
Water
Housing
Doctor visits

Wants

Electricity
Cars
Phones of all kinds
Electronics

Product and service wants and needs are the same as basic wants and needs. Wants are something you can do without but rather not it's something you desire to have. I.E. me with the Galaxy S4 instead of my Blackberry (I know it's a relic) I wanted it so bad I was willing to cancel my contract early to get the phone. Even though my contract ends in Sep it's not a need I can wait but I would rather have it now. A need is something I cannot do without it will affect some aspect of my life without having this. I.e. clothes without them I would be locked up for indecent exposure in public.

How do I respond to this statement?

In the 21st century many of your wants are needs. Live without electricity or phones? Really? And if you don't live in a tight urban environment can you really do without a car?

Purchase this Solution
Solution Summary

The expert discusses customer wants and needs.

Solution Preview

Yes, it is absolutely true that the definition of basic human needs has engulfed many of the wants into the 21st century. In today's life, ...

Solution provided by:
Sheetal Jain, PGDM
Education
  • BComm, University of Delhi
  • Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
Recent Feedback
  • "Thanks"
  • "Thanks"
  • "Very good! "
  • "thanks"
  • "Thank you!"
Purchase this Solution
Free BrainMass Quizzes
Understanding the Accounting Equation

These 10 questions help a new student of accounting to understand the basic premise of accounting and how it is applied to the business world.

Income Streams

In our ever changing world, developing secondary income streams is becoming more important. This quiz provides a brief overview of income sources.

Marketing Management Philosophies Quiz

A test on how well a student understands the basic assumptions of marketers on buyers that will form a basis of their marketing strategies.

Six Sigma for Process Improvement

A high level understanding of Six Sigma and what it is all about. This just gives you a glimpse of Six Sigma which entails more in-depth knowledge of processes and techniques.

Accounting: Statement of Cash flows

This quiz tests your knowledge of the components of the statements of cash flows and the methods used to determine cash flows.

View More Free Quizzes
Related BrainMass Solutions

  • Marketing Concept

    Marketing has many definitions the enhanced ones focuses on customer direction and fulfillment of customer needs (Kotler, 2009).

  • Marketing in the Health Care Industry

    As a health care professional, develop a process you could use to help people address the issues presented by customer wants and needs. Discuss how this process would directly impact main stakeholder groups. 3.

  • Market competition

    Previously, they would focus on the owners' needs and wants. Further, they made many promises.

  • Classic Airlines Problem Definition

    *Table 1: Issues and Opportunities Identification* -Concept #2- Analyze customer needs, behaviors and trends: how marketing discovers and satisfies needs -Application of Concept in Scenario or Simulation- Frequent fliers have not been flying so

  • Conflicts between internal & external stakeholders.

    From the customer standpoint, which is another class of external stakeholders, the customer will want new and better products and services, and the customer's viewpoints will be similar to those of the investors and creditors.

  • Marketing often been defined as satisfying customers' needs

    In this way marketing activities often reflect the needs of consumers. Satisfying customer needs: Marketing often seeks to satisfy consumers' needs whether it is visible or not.

  • Intermodal Logistics

    Just a few examples of different shipment requirement needs are hazardous materials; shelf life needing refrigerated vans, small loads vs. large loads, and chemical transportation needs.

  • Marketing Products Vs. Services

    Marketing services is convincing the customer that they can trust you to deliver the quality results in a given timeframe. Testimonials from the customers are important in building credibility. 3. Wants/needs.

  • Segmentation criteria

    Hence market segmentation is a process of dividing the overall potential market for their products into smaller groups with similar needs and wants so that the company can better develop effective marketing strategies.

View More Related Solutions