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    Customer Wants vs. Needs

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    Needs
    Clothes
    Food
    Shoes
    Water
    Housing
    Doctor visits

    Wants

    Electricity
    Cars
    Phones of all kinds
    Electronics

    Product and service wants and needs are the same as basic wants and needs. Wants are something you can do without but rather not it's something you desire to have. I.E. me with the Galaxy S4 instead of my Blackberry (I know it's a relic) I wanted it so bad I was willing to cancel my contract early to get the phone. Even though my contract ends in Sep it's not a need I can wait but I would rather have it now. A need is something I cannot do without it will affect some aspect of my life without having this. I.e. clothes without them I would be locked up for indecent exposure in public.

    How do I respond to this statement?

    In the 21st century many of your wants are needs. Live without electricity or phones? Really? And if you don't live in a tight urban environment can you really do without a car?

    © BrainMass Inc. brainmass.com October 10, 2019, 6:36 am ad1c9bdddf
    https://brainmass.com/business/marketing/customer-wants-versus-needs-550225

    Solution Preview

    Yes, it is absolutely true that the definition of basic human needs has engulfed many of the wants into the 21st century. In today's life, ...

    Solution Summary

    The expert discusses customer wants and needs.

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