Explore BrainMass

Explore BrainMass


    Nordstrom, Customer Service, Brand Loyalty, Risks, & Competitors

    I need help with the attached case study (Nordstrom). Questions: Reponses to these questions should be at least 400 words. Q1. How else can Nordstrom continue to provide exceptional customer service and increase brand loyalty? Q2. What are Nordstroms greatest risks, and who are its biggest competitors? Reference: Kot

    Promoting and Selling Tires

    Can I get some marketing ideas on the following: - How to promote and sell recycled automobile tires. - How to promote and sell a new truck tire. Also any suggestions for the marketing campaign for both.

    Cisco & Brand Management & Consumer Awareness

    I need help with this project( Cisco Article). Q1. How is building a brand in a business-to- business context different from doing so in the consumer world. Q2.Is Cisco's plan to reach out to customers a viable one? or Why not? Reference: Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Upper Saddle

    Apple iPhone & Pricing

    I need help with these two questions. What price adaptations should Apple iPhone include in its marketing plan? Be specific. Also, can you describe and discuss any changes I would make in the pricing of Apple's iPhone. Be specific and provide examples.

    Applications of cross price elasticity values

    Explain in more detail how exactly the measurement will take place Original question: Can we use the concept of price elasticity to identify a brand's competitors? How would that work? Your response: Yes, you can use the price elasticity concept to identify a brand's competitor. For example if you are a coffee drinker who

    Goodyear Tire Company Marketing Compaign

    I need a marketing campaign for Goodyear Tire Company in Brazil South America. I have attached my strategies that I am going with. This will require some research and creativity. Also, there are four questions that need to be answered for the campaign. I need sources cited. Please put the campaign in word document. Also I need a

    Input Use and Price Elasticity of Demand

    Select a good or service (input) used by your firm or by you when performing your job. a. Select two factors (for example revenue, technology, or the relative price of a substitute input) and discuss how a change in each would alter the use of the input. b. For this input is your firm's price elasticity of demand relat

    Marketing Ethics

    Do marketing ethics really have anything to say? Select two ethical issues (for example, bribery, child labor, or safety) recently in the news and discuss their relevance to market selection and targeting a developing country. Draw conclusions from the results of your peers' research, ask questions, provide statements of cla

    The 4Ps in Global Marketing

    Select one of the 4Ps of marketing and discuss how it may be adapted for various multinational and global markets. Give real-world examples of adaptations. For 2-3 markets of interest to you, describe and explain the adaptations. Draw conclusions from the results of your peers' research, ask questions, provide statements of

    Marketing Communication Model

    The Scenario & Challenge: (This should be a Masters level paper) You are the owner of a new Shreveport, Louisiana-based pet shop named Animal Alley. Animal Alley specializes in serving the wants and needs of owners of almost every small animal available for domestic ownership, with most of its emphasis being on dogs, cats, an

    5 Star and Amtech

    Read the Chapter 14 case study "5 Star and Amtech" on p. 455. In at least one paragraph per question, answer all three discussion questions. 1.Using the competing values model in Exhibit 14.3, what type of culture (adaptability, achievement, clan, bureaucratic) would you say dominant at 5 Star? At Amtech? What is your eviden

    Business Strategy And Business Marketing

    Instructions 1. Title page 2. Introduction a. Propose your healthcare firm. b. Compose the services and/or products offered. c. Prepare a need for the strategic and business plan. d. Compare the difference between the strategic plan and a business plan. e. Relate Force and Focus f. Distinguish is the driving force

    "Needing the Unnecessary" by James B. Twitchell.

    Read the article "Needing the Unnecessary" by James B. Twitchell. (The article is easily found by conducting an Internet search using the words in the title.) How is luxury defined? Do you agree with this definition and with the role of luxury in society?

    Market Research—Myth or Reality?

    Attempts to understand the theory of marketing may take a number of avenues. Much research has been undertaken that focused on the impact of the practice of marketing and the results of these marketing activities as they apply to the theory of marketing. Based on your current understanding of international, multinational, and gl

    PowerBar Analysis...

    I'm trying to conduct a thorough analysis of PowerBars' customers, competitors, market, and environment from the perspective of PowerBar. What are the key strategic questions? What additional information would you need? How would you obtain it? What are the threats and opportunities? How is the market segmented? What are the key

    Demand Management Problems

    Question 1: A San Antonio stockyard uses about 200 bales of hay per month and pays a broker $80 per order to locate a supplier who handles the ordering and delivery arrangements. Its own storage and handling costs are estimated at 30 per cent per year. If each bale costs $3, what is the most economical order quantity and how ma

    Marketing research plan with secondary data

    Please propose a marketing research plan to obtain information to address a given situation. (For example, a research plan to understand student's preferences for a coffee shop or a hangout, in order to launch your own business). First identify and use sources of secondary data in your research and then only conduct a primary re

    Different Market Research Techniques

    Hi, can you please help to review the characteristics, strengths and weaknesses of any two out of the several data collection methods choosing one from each one of the bigger categories, which are qualitative and quantitative research. Review and evaluate different types of market research techniques, providing examples.

    Explain the factors that affect buyer behaviour

    Consumer's buying behaviour is determined by economic, psychological, sociological and cultural consideration, these factors make up the motivation mix of the customer, discuss the influence of each one of the above mentioned factors in detail, providing a real examples.

    J.C. Penney Pricing and Promotion Strategy

    Task : Develop a report which addresses the following issues: 1) Briefly describe J.C. Penney's new pricing strategy, also providing background on the company and department store industry. 2) Do you think J.C. Penney's new pricing strategy will work in the long run even if it seems to be not working at the current stage? Su

    Calculate the standard deviation of demand during replenishment.

    During replenishment of blue diamonds, it is shown that the average demand per period is 4 and the average lead time is 3 per period. What is the standard deviation of demand during replenishment of blue diamond if the standard deviations of demand per period and lead time are 1.2 and 1.5, respectively.

    Marketing: 4 P's On and Offline

    In what ways do the 4 P's differ in an online environment than they would for a brick-n-mortar retail business model? Give specific examples of products (goods and/or services) and the companies that provide them.

    Marketing and Marketing Communication

    We learned about marketing communication this week and also discussed marketing concepts in general. Explain the difference between marketing and marketing communications. Be sure to support your answer.

    Marketing - Product Position

    The product is Flat Screen TV. Choose any brand.(Marketing) 1. How would you position product? 2. Can you manage culture, if yes or no why? I'm so lost and need help. Please be detailed so I understand. APA format please.

    Marketing Research on Elderly

    With information from www.census.gov/compendia/statab/rankings.html or www.census.gov, I need help in using state rankings and vital statistics to identify the top six states for marketing products to the elderly.How reliable do you think this data is?