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Market Research—Myth or Reality?

Attempts to understand the theory of marketing may take a number of avenues. Much research has been undertaken that focused on the impact of the practice of marketing and the results of these marketing activities as they apply to the theory of marketing. Based on your current understanding of international, multinational, and gl

PowerBar Analysis...

I'm trying to conduct a thorough analysis of PowerBars' customers, competitors, market, and environment from the perspective of PowerBar. What are the key strategic questions? What additional information would you need? How would you obtain it? What are the threats and opportunities? How is the market segmented? What are the key

Demand Management Problems

Question 1: A San Antonio stockyard uses about 200 bales of hay per month and pays a broker $80 per order to locate a supplier who handles the ordering and delivery arrangements. Its own storage and handling costs are estimated at 30 per cent per year. If each bale costs $3, what is the most economical order quantity and how ma

Marketing research plan with secondary data

Please propose a marketing research plan to obtain information to address a given situation. (For example, a research plan to understand student's preferences for a coffee shop or a hangout, in order to launch your own business). First identify and use sources of secondary data in your research and then only conduct a primary re

Different Market Research Techniques

Hi, can you please help to review the characteristics, strengths and weaknesses of any two out of the several data collection methods choosing one from each one of the bigger categories, which are qualitative and quantitative research. Review and evaluate different types of market research techniques, providing examples.

Explain the factors that affect buyer behaviour

Consumer's buying behaviour is determined by economic, psychological, sociological and cultural consideration, these factors make up the motivation mix of the customer, discuss the influence of each one of the above mentioned factors in detail, providing a real examples.

J.C. Penney Pricing and Promotion Strategy

Task : Develop a report which addresses the following issues: 1) Briefly describe J.C. Penney's new pricing strategy, also providing background on the company and department store industry. 2) Do you think J.C. Penney's new pricing strategy will work in the long run even if it seems to be not working at the current stage? Su

Calculate the standard deviation of demand during replenishment.

During replenishment of blue diamonds, it is shown that the average demand per period is 4 and the average lead time is 3 per period. What is the standard deviation of demand during replenishment of blue diamond if the standard deviations of demand per period and lead time are 1.2 and 1.5, respectively.

Marketing: 4 P's On and Offline

In what ways do the 4 P's differ in an online environment than they would for a brick-n-mortar retail business model? Give specific examples of products (goods and/or services) and the companies that provide them.

Marketing and Marketing Communication

We learned about marketing communication this week and also discussed marketing concepts in general. Explain the difference between marketing and marketing communications. Be sure to support your answer.

Marketing - Product Position

The product is Flat Screen TV. Choose any brand.(Marketing) 1. How would you position product? 2. Can you manage culture, if yes or no why? I'm so lost and need help. Please be detailed so I understand. APA format please.

Marketing Research on Elderly

With information from or, I need help in using state rankings and vital statistics to identify the top six states for marketing products to the elderly.How reliable do you think this data is?

Marketing Strategies for Stained Glass Cleaning Service

Stained Glass Cleaning Service Part 1 Provide a brief overview of the product or service. Discuss what pricing targets you would consider for your product/service. The objectives should be based on the various theories obtained from marketing literature and take in to account competitor pricing. Include background on value

Marketing Department Role

This assignment should have a least a minimum of 250 words: Many experts believe that marketing is the most important function in a company. Discuss the reasons this is a true statement Discuss the reasons this is not a true statement.

Probability of Success in a Venture

I need an explanation on what to do to better understand the market place and customers' needs in a specific market when a person begin examining the potential for starting a new business. What would you be looking for to determine the probability of success in that venture?

Self-promotion and how you can get what you want faster

Please help! 1. For this question, think of a situation where you market yourself. You might be -looking for a new job -pitching yourself for a job promotion -promoting your business -trying to sell a house -trying to sell an item on craigslist -trying to find qualified application to fill a position in your company

Evaluating pricing strategy in the long run

I need help briefly describing J.C. Penney's new pricing strategy, and also providing background on the company and department store industry. Will J.C. Penney's new pricing strategy work in the long run even it seems to be not working at the current stage? Consider this position in terms of environmental factors such as econ

Forecasting Demand and Employee Supply

The original case study: Discuss what the major Forecasting Demand and Employee Supply approaches are about. Address what types of Forecasting Demand and Employee Supply approaches are used in an organization you are familiar with (example: retail store) and if are there any HR Information Systems that might help this organiz

Marketing Public Relations Questions & Answers

Can you please help me with these questions. I am having some issues putting them together. Each response must be one decent paragraph. Name of the textbook enclosed. Thanks in advance for your help. PUBLIC RELATIONS 1. Give an example of a good and a bad use of public relations and/or publicity. 2. Read about the thre

Ethical pricing of a healthcare company

In 1986, Burroughs-Wellcome Company introduced the first major breakthrough against acquired immune deficiency syndrome (AIDS). It was the life-prolonging drug AZT. The product has turned out to be very successful for the company and, largely because of AZT's success, Burroughs-Wellcome's profits have doubled in the three years

Customers Attitude Toward the Use of the Web

In what ways has the learning of employees and customers changed as a result of their ability to use the Web, and how would this change the interaction between them during the purchasing process? b. How can retail organizations promote learning at the individual, department, and store level to improve salespeople's ability to

Developing forecast models for demand

The University Bookstore is owned and operated by State University through an independent corporation with its own board of directors. The bookstore has three locations on or near the State University campus. It stocks a range of items including textbooks, trade books, logo apparel, drawing and educational supplies, and computer

Marketing in a Global Environment

Marketing in a global environment brings with it some unique challenges. Assume that you are with Kellogg's Cereal Company. You have decided to enter the market in a new country. What are some things to consider when entering a new market? What are some recommendations as to how Kellogg's in particular should enter the market