Four potential markets for microcomputers for expansion include Toronto (Canada), Paris (Europe), Tokyo (Japan) and New York (United States). Discuss the challenges of values based business decision making ethics in the current marketplace. Assess the current social and political climate of each. The three that are the best fit for this company are New York, Toronto, and Tokyo for the company based on the comparison to company values. Create recommendations that include a detailed rationale for your three choices.© BrainMass Inc. brainmass.com October 16, 2018, 6:57 pm ad1c9bdddf
One of the challenges of values based decision-making ethics in the current marketplace is the fact that competitor organizations may not be utilizing any values or ethics in their decision-making, which may make it difficult to compete effectively with organizations that will do anything in order to make a profit. Another challenge of values based business decision-making ethics in the current marketplace, is ensuring that the organization utilizes good ethics, but does not place such a tremendous emphasis upon very strict ethical guidelines, that business decisions are hindered. This is due to the fact that adhering to extreme ethical ...
This solution describes the interrelationship between business ethics and marketing.
Marketing Research Strategy
My group has started a new international microcomputer company (it's a game); so far, we have not taken the appropriate strategies. For example in marketing, our two brands have received, from our customer segments, poor rating in advertising. Even though we spent a lot of money, the customers prefer our competitor's brands.
Please help me to answer and understand the questions below so I can prepare the strategy for the next quarter.
-How do in-store decisions affect market demand?
-How do advertising and brand design affect market demand?
Note: we aren't selling to the home market or through retail stores. We focus on direct sales to business customers.View Full Posting Details