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Psychological Mindset of Marketing

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Why do most people think of marketing as merely selling or advertising and how is this view limiting?

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Solution Summary

This solution discussed why people's mindsets on marketing is limited to advertising and selling.

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Marketing is viewed as either selling or advertising by most people for a number of reasons, and this perspective is quite limited. People choose to think in this manner because they do not realize what fully goes in to this field. One has to go through the process of developing a product, and then ...

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