Explore BrainMass

Factors That Affect Consumer Choices

This content was STOLEN from BrainMass.com - View the original, and get the already-completed solution here!

Identify and explain significant factors outside the consumer that have an effect on consumer choices.
With references.

© BrainMass Inc. brainmass.com October 17, 2018, 12:15 pm ad1c9bdddf

Solution Preview

One very significant factor outside of the consumer that has an effect on consumer choices is the economic environment, or climate. A weak economy would usually mean that consumers and other individuals would have less spendable or discretionary income, and would thereby affect consumer choices. In a situation of this nature, consumers would usually choose the cheaper of the available items. This is a very important external factor, due to the fact that under ideal ...

Solution Summary

This solution discusses factors that affect consumer choices.

Similar Posting

Animal welfare standards versus food choices

Please summarize the attached two articles.

Effects of animal welfare standards on consumers' food choices

Characteristics of yogurt-like products prepared from the combination of skim milk and soymilk containing saccharified-rice solution

View Full Posting Details