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    Factors That Affect Consumer Choices

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    Identify and explain significant factors outside the consumer that have an effect on consumer choices.
    With references.

    © BrainMass Inc. brainmass.com October 10, 2019, 7:10 am ad1c9bdddf
    https://brainmass.com/business/marketing/factors-that-affect-consumer-choices-570264

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    One very significant factor outside of the consumer that has an effect on consumer choices is the economic environment, or climate. A weak economy would usually mean that consumers and other individuals would have less spendable or discretionary income, and would thereby affect consumer choices. In a situation of this nature, consumers would usually choose the cheaper of the available items. This is a very important external factor, due to the fact that under ideal ...

    Solution Summary

    This solution discusses factors that affect consumer choices.

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