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Factors That Affect Consumer Choices

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Identify and explain significant factors outside the consumer that have an effect on consumer choices.
With references.

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This solution discusses factors that affect consumer choices.

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One very significant factor outside of the consumer that has an effect on consumer choices is the economic environment, or climate. A weak economy would usually mean that consumers and other individuals would have less spendable or discretionary income, and would thereby affect consumer choices. In a situation of this nature, consumers would usually choose the cheaper of the available items. This is a very important external factor, due to the fact that under ideal ...

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Marcel Parker, MPA
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  • Criminal Justice, Elizabeth City State University
  • Master of Public Administration, North Carolina Central University
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