Explore BrainMass

Factors That Affect Consumer Choices

Identify and explain significant factors outside the consumer that have an effect on consumer choices.
With references.

© BrainMass Inc. brainmass.com August 19, 2018, 3:14 am ad1c9bdddf

Solution Preview

One very significant factor outside of the consumer that has an effect on consumer choices is the economic environment, or climate. A weak economy would usually mean that consumers and other individuals would have less spendable or discretionary income, and would thereby affect consumer choices. In a situation of this nature, consumers would usually choose the cheaper of the available items. This is a very important external factor, due to the fact that under ideal ...

Solution Summary

This solution discusses factors that affect consumer choices.