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How does utility affect economic decisions?

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If the consumer is rational, how can utility affect their economic decisions? Does utility lead to more or less customer satisfaction?

© BrainMass Inc. brainmass.com September 20, 2018, 10:05 pm ad1c9bdddf - https://brainmass.com/economics/utility/how-does-utility-affect-economic-decisions-455999

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Rational consumers always act to maximize their utility. They will ...

Solution Summary

This solution defines the economic concept of utility and explains how utility affects the economic decisions of rational consumers.

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