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PowerBar Analysis...

I'm trying to conduct a thorough analysis of PowerBars' customers, competitors, market, and environment from the perspective of PowerBar. What are the key strategic questions? What additional information would you need? How would you obtain it? What are the threats and opportunities? How is the market segmented? What are the key customer motivations and unmet needs? What are the similarities and differences among the segments? How might a company link customer motivations to value propositions Identify the competitors. Who are the most direct competitors? The indirect competitors? Substitute products? What are the strategic groups?

(Please at least 400 words) Thank you!

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In the situation of this nature the key strategic questions are what is the present environmental situation within the energy bar industry, what is the most important and prominent mission of the power bar organization, what is the most effective means by which to carry out the organization's mission of increased profitability, what material and human resources are most pertinent to helping this organization achieve its goals within the industry, and what is the best means by which to market/communicate this organization's product quality and feasibility to as wide an audience as possible. Some additional information that might be needed would be the strategic plans and methodologies of competitor organizations, as well as the present rankings of energy bar producers within ...

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