1) What kinds of consumer products are the following: (a) watches, (b) automobiles, and (c) toothpaste? Explain in detail why, in each case, you chose the kind of product you did. 2) How might you use different types of research (focus groups, observation, survey, and experiment) to forecast market reaction to a new kind of
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How do companies determine what objectives should be set? How do successful managers use objectives to achieve the company's vision and the mission?
Purple cow is a marketing concept developed by marketer and entrepreneur Seth Godin. Please explain.
Write an analysis of the marketing plan within this business plan. Address the following: Aircraft Equipment Maker (Stretch 'r Wings) Business Plan: http://www.bplans.com/aircraft_equipment_maker_business_plan/executive_summary_fc.php - Describe the components of the organization's sales approach. - Assess the effectiven
Case Discussion Question: What lessons can international marketers learn from Coke and Pepsi's experiences in India? Please list up three or four different items.
Firms that have high levels of customer information security and handle the information responsibly benefit in all of the following ways, EXCEPT: - Better customized offerings - Find it easier to attract new customers - Possess a sellable asset - Use it as a competitive advantage - Retain current customers
Hello Professor, For my group presentation we have decided on healthy fast food restaurant-Healthy fast. We will implement segmentation, targeting, positioning, market research, differentiation and four Ps. my part is market research and differentiation our product. I need some ideas about market research and differentiation st
Need help answering these questions 1. A hospitality organization has an opportunity to purchase a hotel located in the center of the city. A highway is located several miles away. What strategic objectives should the owners consider if they were to complete a SWOT analysis? (Identify one Strength, Weakness, Opportunity, an
Below is a foreign commercial for a U.S. product that is sold overseas. Briefly describe the commercial. Would this commercial work in the U.S.? Why or why not? http://www.youtube.com/watch?v=kgeuA03avSQ
Think about a product or service that you have purchased in the last 1-4 months that uses a coupon. This can be a paper coupon, electronic coupon, Groupon, etc., as long as you got a reduction in price, a free item, or some other type of benefit. 1) What was the product or service? 2) What was the benefit of the coupon? 3) D
Please help with the following problem. Provide at least 200 words and include references as part of the solution. The Euro has had many problems during the last few years with the sovereign debt crisis in Greece, Italy, Spain, Portugal, and Ireland. Is this a positive or negative development for the U.S. economy? Why? Is a
Can you help me answer these three questions with the scenario listed below 1. How would you go about determining the cost of quality for Hotel Escargo? 2. Provide cost of quality examples in the hotel industry for: - Appraisal costs - Prevention costs - Internal failure costs - External failure costs 3. Based on t
Identify how new products become diffused in a market, with references/citations please.
Just looking for a paragraph or so for each of the 4 questions below to get a discussion going: 1) Discuss some important aspects of the free enterprise system or capitalism. 2) Why are price and competition so important for the free enterprise economic System? 3) List and describe two or three goods and/or services th
In your opinion, what is the difference, if any, of the McDonald's brand image in the U.S. versus overseas? What about the image of Apple? Which of the two images is more consistent and why?
In this journal entry, discuss your favorite product or service. Describe: 1) the types of media this company uses to promote its product, 2) when would you usually see this product (i.e. the time of day) or in which magazines, and 3) as a marketer, how would you adjust their media strategy to be more effective?
Access articles about the history, business approaches, management, and marketing of Eastman Kodak and Fujifilm. Eastman Kodak has been a developer and pioneer of photographic films for over 130 years. Although it invented the digital camera, the company was unprepared for the rapid changes in new technologies and filed for bank
A lot of people, including politicians, tend to think of exports as positive for the economy and imports as negative. What is your opinion on this topic? Provide some examples of countries that pursue this concept
Identify and explain significant factors outside the consumer that have an effect on consumer choices. With references.
Why is demographics important when creating a plan for a mobile manufacture company?
"After hearing a seminar on organizational learning, a mining company executive argues that this perspective ignores the fact that mining companies cannot rely on knowledge alone to stay in business. They also need physical capital (such as digging and ore-processing equipment) and land (where the minerals are located). In fac
Why do most people think of marketing as merely selling or advertising and how is this view limiting? Please provide references
I need help explaining "how values congruence is relevant with respect to organizational versus professional values"? It has to be at least 500 words/more and sources in APA formatting! Thank you
I need help with the attached case study(Gillette). Questions: Responses to EACH question MUST be a MINIMUM 400 word. Q1 Gillette has successfully convinced the world that " more is better" in terms of number of blades and other razor features.Why has that worked in the past?Whats next? Q2. Some of Gillette's spokespeopl
I need help with the attached case study (Ritz Carlton). Questions: Responses to EACH question MUST be a MINIMUM 400 word. Q1.How does the Ritz-Carlton match up to competitive hotels? What are the key differences? Q2.Discuss the importance of the "wow stories" in customer service for luxury hotel like the Ritz-Carlton. R
Please use the response from the previous guidance. Guidance on Marketing Plan for Arimount Deodorants 1. Situational Analysis To conduct a situation analysis, an organization has to do its internal environment analysis and external environment analysis and thereafter a SWOT Analysis is done to identify the strengths and w
Four potential markets for microcomputers for expansion include Toronto (Canada), Paris (Europe), Tokyo (Japan) and New York (United States). Discuss the challenges of values based business decision making ethics in the current marketplace. Assess the current social and political climate of each. The three that are the best fit
Consider the attached Louis Vuitton case Study. Q1. How does an exclusive brand such as Louis Vuitton grow and stay fresh while retaining its cachet?. Q2.Is the counterfeiting of Louis Vuitton always a negative?.Are there any circumstances where it can be seen as having some positive aspects? Reference: Kotler, P., &
I need help with the attached case study( Disney). Q1. What does Disney do best to connect with its core consumers?. Q2. What does the risks and benefits of expanding the Disney brand in new ways? Reference: Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Upper Saddle River, NJ: Prentice Hall.
I have to provide an open subject assignment for competition and Market course, stared up with the competition and market analysis of (Airbus/ Boeing) and got stuck! Any related NEW topics relating the competitive and Market course will be accepted.