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Alpen Bank: Lauching the Credit Card in Romania

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What is the cost of customer acquisition and how can they position thier card, if it is launched and it is achievable? The data is on the last two pages of the attached pdf

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What is the cost of customer acquisition and how can they position thier card, if it is launched and it is achievable?

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Unit Cost Prospects reached Response Rate Qualification Rate Conversion rate Number of Customers Aquired (Prospects reached*Response rate*Qualification rate*Conversion rate) Total Costs of Method (Prospects Reached*Unit Cost)
Direct mail € 0.50 2,500,000 3.00% 60% 85% 38,250.00 € 1,250,000.00
Take One € 0.10 2,000,000 2.50% 30% 85% 12,750.00 € 200,000.00
FSIs € 0.05 3,500,000 1.50% 30% 85% 13,387.00 € 175,000.00
Direct Sales (per rep ...

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