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    Alpen Bank: Lauching the Credit Card in Romania

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    What is the cost of customer acquisition and how can they position thier card, if it is launched and it is achievable? The data is on the last two pages of the attached pdf

    © BrainMass Inc. brainmass.com October 10, 2019, 7:23 am ad1c9bdddf
    https://brainmass.com/business/marketing/alpen-bank-lauching-credit-card-romania-579811

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    Unit Cost Prospects reached Response Rate Qualification Rate Conversion rate Number of Customers Aquired (Prospects reached*Response rate*Qualification rate*Conversion rate) Total Costs of Method (Prospects Reached*Unit Cost)
    Direct mail € 0.50 2,500,000 3.00% 60% 85% 38,250.00 € 1,250,000.00
    Take One € 0.10 2,000,000 2.50% 30% 85% 12,750.00 € 200,000.00
    FSIs € 0.05 3,500,000 1.50% 30% 85% 13,387.00 € 175,000.00
    Direct Sales (per rep ...

    Solution Summary

    What is the cost of customer acquisition and how can they position thier card, if it is launched and it is achievable?

    $2.19