e-Business failure

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eBusiness Today
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Today, buying books on-line is commonly cited as being one of the most technologically advanced, consumer-friendly examples of eBusiness. Typically, it operates like this:

1. A customer decides on a book, goes to the appropriate site, conducts a search, and locates the title. If they are an 'extreme shopper', the customer may use an aggregator to investigate different sites for the best price and delivery terms. Some customers may do a comparison search manually, but many still have an affinity for a particular site.

2. Next, the customer confirms personal information and credit card details to make the ...